Tony Cubes, what would you do differently?
"Nothing!'' Cuban swears. "I've learned a lot, about how the league works, how people relate, how to trade, how to work the cap, the luxury tax, and how all those things impact the business and the people. But I look at it in an old-fashioned way: Turn an imperfect situation around and make it a positive experience. So everything that's happened, even the negative things, I've needed.''
"The purpose of Rodman was to help us defensively. It didn't work. But I learned so much from that experience, especially about dealing with the media, about what the focus is, about how sometimes, for fans, it's not just about winning or losing but about being entertained. I learned about what kids related to, about merchandising, about putting on a show.''
"With Calvin Booth, what we did wrong was pump up Calvin's value because we wanted to pump him up as a player and make him feel good about himself. We didn't love him as much as some people did. The lesson is, don't pump the guy up in the media. Because once we did that, we conveyed an amount of support that caused his agent to be very unrealistic. We did it for Cal, but that's a lesson we learned.''
But, Cuban adds, he finds it impossible to reflect on the last two years with any negative feelings.
"Let's flip it,'' he says. "It'd December 1999, and I'm getting ready to buy the Mavs. If you told me that 25 or 26 months later, we'd be talking about contending for the NBA Finals, would you take it? Hell yeah, you'd take it.