David Falk does not think LeBron James should sign with the Bulls and try to overcome the legacy of Michael Jordan.
"He should not play in Chicago. He will always compete with Michael Jordan," Falk said. "He should not play in L.A. He will always compete with Kobe Bryant. LeBron needs his own identity.
"The worst place in the world for LeBron to go is Chicago. If he doesn't win six championships, he is a failure. If he doesn't win the MVP five times, he is a failure. Every night he walks into the building he will walk past the statue of Michael Jordan. LeBron is too big. He should not have to play in the shadow of Michael Jordan."
Falk does not believe that James understands how he will be perceived in Ohio if he leaves the Cavs.
"I am a big LeBron James fan. But he needs to decide what he wants to do. He has all of the power. If he doesn't want to stay, fine. If he wants to go, then go," Falk said.
"I don't think the people around him understand that. I don't think they understand that if LeBron James leaves Cleveland he will be a pariah, he will be a Benedict Arnold," Falk continued.
"I don't think he understands the implications of his decision. If he leaves, Cleveland's economy is going to tank, he is that important. He is in a unique situation. Do you think if Dwyane Wade leaves Miami and goes back to Chicago anybody in Miami is going to hold it against him? But if LeBron James leaves Cleveland and goes somewhere else he will be a pariah in the entire state of Ohio."