Golden State Warriors star Stephen Curry is atop NBA jersey sales for the first half of the 2023-24 season, based on NBA Store sales data. The Los Angeles Lakers are the top selling team, according to the same data.

Jayson Tatum of the Boston Celtics, LeBron James of the Los Angeles Lakers, rookie Victor Wembanyama of the San Antonio Spurs and Giannis Antetokounmpo of the Milwaukee Bucks round out the top-five in jersey sales.

The Boston Celtics, Golden State Warriors, Milwaukee Bucks and Philadelphia 76ers joined the Lakers in terms of top-selling team merchandise.