Brandon Jennings is interning at Under Armour during the NBA lockout.

Jennings endorses the brand.

“Right now we’re in lockout, so in Milwaukee we can’t use any of the facilities or talk to any of the NBA coaches,” Jennings said. “I felt like this is just a great opportunity and place for me where I can just focus and get better.”

“We are kind of using him in an unorthodox way,” said Dave Dombrow, Under Armour’s creative director for footwear. “It’s beneficial for both of us, hopefully. Forget about him being an NBA player for a second. He’s a kid that’s 21 that has a stylish point of view. We want to take that stylish point of view and put it on product. It’s an unfiltered feedback. He’s not shy.”