According to a report in the Arizona Republic, Amare Stoudemire has fired his manager, saying he should be much more marketable in light of three All-Star selections and All-NBA status.

"I felt like, from a marketing standpoint, I wasn't reaching my full potential," Stoudemire said. "It's a great opportunity for me to move forward. With my personality and aura and swagger, I've got a great chance to be marketed. It was definitely hard because I had established a friendship with these guys but a lot of companies like me and adore me."

According to the report, this was Stoudemire's fourth representation team in his six year career.