Turner, NBA announce Digital Rights Agreement

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Turner, NBA announce Digital Rights Agreement

Dunkenstein: Starter; Posts: 2,454; And1: 13; Joined: Jun 17, 2002; Location: Santa Monica, CA; Post #2 » by Dunkenstein » Fri Jan 18, 2008 6:20 am

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Post #2 » by Dunkenstein » Fri Jan 18, 2008 6:20 am

I think the primary reason for the deal was the league's difficulty in getting cable providers to carry NBA TV. They probably felt that Turner, a long-time partner with the NBA, would have greater leverage with the cable providers in getting them to carry NBA TV.

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